I had the honor of working with Wendy Ekua Da’Cruz on several projects and can confidently say she is a force to be reckoned with. A fierce entrepreneur at heart, Wendy combines creativity with an unwavering determination that ensures she not only starts tasks but also sees them through to completion. Her consultancy skills are top-notch, always geared toward fostering positive change and impactful results. Wendy’s unique blend of entrepreneurial spirit and commitment to creating meaningful impact makes her a standout in any setting. I wholeheartedly endorse her for any venture she chooses to pursue.

I had the pleasure of meeting Wendy during the U.S. Department Professional Fellows Program at Michigan State University in September 2022. Her inspiring presentation on food, business, and women empowerment left a lasting impact on me and my fellow African fellows. Since then, we have worked towards collaboration on various projects, and I am proud to call her my American sister. Wendy’s expertise in digitalization and strong interpersonal skills make her an excellent communicator and a valuable asset to any team or stakeholder. Her positive impact on my business has been remarkable. I believe we can continue to spearhead impactful work together.

I first had an encounter with Wendy during an exchange Professional Fellows Program at Michigan State University, where Wendy and her partner Naomi Jordan Cook were invited to speak to the group on Innovation & Entrepreneurship. This was by far, one of the best experiences I had while on the program, mainly because Wendy chose not only to speak on professional growth and investment but delved into the growth and feeding of the soul as well. A relevant topic that I believe most start-ups disregard when launching a business today. To quote Rev, Dr Katie Cannon, she said “Do the work your soul must have”, and I have been running on that quote since. She managed to rope me into her experiences by being so vulnerable and authentic; I found her shared experiences relatable, making the experience feel more relational than transactional. As a young woman in transition and trying to find myself and my purpose in business, getting to listen to Wendy and the things she represents and stands for was absolutely refreshing and was a game-changer for me and the way I used to think. From my experience with Wendy I gathered that my next big idea, how far I can go and how much impact I can make in my community is all really in-between my ears. In Wendy’s words, “Live at the level of your consciousness and not your circumstances”.

I had the privilege of engaging in a highly insightful meeting with Wendy Ekua (W.E.) Da’Cruz today, where we delved into strategies for scaling my Shea butter business, Nubian Empire. Wendy’s depth of knowledge and her commitment to fostering growth were truly impressive. Wendy demonstrated a keen understanding of the challenges and opportunities within the Shea butter industry, providing invaluable insights on how to navigate and capitalize on them. Her strategic approach and thoughtful suggestions illuminated new avenues for expansion and innovation for Nubian Empire. What stood out most was Wendy’s willingness to share her wealth of knowledge generously. Her recommendations were not only practical but also tailored to the specific needs of my business. Wendy’s insights on tackling various aspects of growth, from market penetration to operational efficiency, were instrumental and will undoubtedly contribute significantly to the success of Nubian Empire. I am grateful for Wendy’s expertise and collaborative spirit. If you are seeking a partner who not only understands the intricacies of business growth but also actively contributes to its realization, Wendy Ekua (W.E.) Da’Cruz is a remarkable resource.